Asia Power Index
2024 Edition
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2024
Cultural projection
Cultural influences and exports that help to enhance a country’s reputation abroad
This chart shows the distribution of countries based on their weighted score for cultural projection.
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Cultural projection
Cultural influences and exports that help to enhance a country’s reputation abroad
Rankings
Indicators
rank
score
trend
Country / Territory
Year
2018
2019
2020
2021
2023
2024
Weighting 40%
1
100.0
United States
2
75.2
Japan
3
62.1
China
4
52.8
India
5
41.2
Australia
6
+1
36.1
Singapore
7
−1
33.6
South Korea
8
30.5
Malaysia
9
25.6
Thailand
10
24.4
Russia
11
19.5
Indonesia
12
14.6
New Zealand
13
10.9
Philippines
14
+1
9.2
Vietnam
15
−1
8.2
—
Taiwan
16
6.9
—
Brunei
17
3.8
Pakistan
18
3.6
Sri Lanka
19
+3
2.5
Cambodia
20
2.2
—
Timor-Leste
21
−2
1.9
—
Bangladesh
22
+1
1.6
—
Mongolia
23
−3
1.6
—
Papua New Guinea
24
−3
1.4
—
Myanmar
25
−1
1.3
North Korea
26
−1
1.2
Nepal
27
0.6
Laos
Indicators
Economic capability
Military capability
Resilience
Future resources
Economic relationships
Defence networks
Diplomatic influence
Cultural influence
Cultural projection
Online search interest
Cultural exports
Global brands
Prestige: Skyscrapers
Status: Visa‑free travel
Cultural heritage
Information flows
People exchanges